Signature Series
Signature Series is a series of hardcover books and accompanying embroidery design collections released by Stephen Wilson Studio in conjunction with Anita Goodesign.
The collections took aspects of the fine art embroidery work of SWS and adapted those into designs and projects that could be accomplished in home embroidery machines.
The hardcover books were designed to include step by step instructions that Anita Goodesign customers could identify with, but packaged into a beautifully designed, coffee-table-style art book.
Project
Hardcover Art Books
Client
Stephen Wilson Studio / Anita Goodesign
Creative Direction
Stephen Wilson & Carol Lantis
Photo: @Anita Goodesign
Photo: @Anita Goodesign
Photo: @Anita Goodesign
Photo: @Anita Goodesign
Photo: @Anita Goodesign
Photo: @Anita Goodesign
Photo: @Anita Goodesign
For Signature Series volume 5, we decided to include a workbook with condensed step-by-step instructions for the artwork. I fashioned the layout to include an area for notes in each page and easy to find icons with tips & tricks for the project.
Volumes 4 and 5 of the Signature Series featured oversized wall art. Our studio space was limited due to the lack of space variety in which to showcase our pieces using traditional photography. We then decided to create virtual mock-ups to display the pieces, while maintaining realism to match the rest of the photography work displayed in the series. I was responsible for producing all virtual mock-up photography showcasing the art pieces in diverse settings. These lifelike images were prominently displayed across volumes 4 and 5 of the Signature Series hardcover art books.
