I was in charge of developing branding guidelines and creating all collateral material for Anita Goodesign’s membership club, Anita 365 Club, where customers got exclusive discounts and free products each month for a year.

The goal was to create contagious excitement in our customers and help them understand how they would look forward to new treats every week of every month as part of the club. To convey this exciting new membership, we opted for a bold look with electric colors and vibrant imagery.