Anita Discount Card
The Anita Discount Card offered another option for Anita Goodesign customers to get exclusive discounts and perks in a big-box store style of membership. I was responsible for branding and all graphic materials for the program, including a physical card that was mailed to customers and all other marketing assets including website landing page in Shopify.
Iconology
To explain each discount perk customers receive with their membership, I created vector icons to match the outlined and partially filled style of our overall Anita Goodesign brand iconology. The perks include an overall percentage discount on all products, an additional discount for all educational products, a deeper discount for specialty hard cover book pre-orders and an additional discount on top of any regular sale. Those perks are well represented in the icon visuals.
The final Anita Discount Card website landing page was created fully in Shopify.